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advertising

Advertising

Our Advertising solutions, IBM SPSS technology and consulting can help you launch targeted campaigns and maximise your advertising ROI, based on deep customer insight.

Today ad servers are critical in the online advertising industry and ad serving technologies are not always same in every aspect. For example, traditional ad server technologies are not well equipped to deal with challenges such as inventory forecasting, competition for ad dollars, complex technologies and sales performance management.

IBM SPSS software will help you gather and present data to enable precision forecasting, decision optimisation, inventory management and sales performance reporting. In addition, With IBM’s analytical advertising solution, corporations are able to operate with powerful tools to automate paid search and targeted display advertising. Combined with powerful analytics data from AsiaAnalytics, in terms of user behaviour specific to each marketing touch point, the industry’s most advanced attribution system shows the value of each channel and program to the overall marketing mix.