Marketing Research Analytics Kit

  • Are our existing customers or potential customers satisfied with the quality of our products?
  • Who should be the target group for our new category?
  • Which features should be included in our new product?
  • What kind of services is more attractive to what type of customers?
  • Do demographic and geographic factors influence customers’ purchase decision?
  • Is there any significant correlation between sales revenue and popularity in social media?
  • How can we segment the market in order to promote the right product to the right person?
  • What product size or shape is popular in what region?
  • Is now the proper time for us to open a bigger store in this location?
  • How is our brand being perceived in the market? How should position it?

These are common marketing research questions and objectives that can be easily addressed with an effective and reliable application of statistical analysis methodologies. AsiaAnalytics is offering, for a limited time only, a package combining software, training and a book that will get you ready to extract useful and actionable knowledge from your surveys and databases. The Marketing Research Analytics Kit includes all the functions needed to perform quantitative analyses, interpret the results and present them in an elegant and consumable way.

The training can be selected among the following sessions:

Training Location Date
Analytics for CRM Shanghai 26th / 27th September 2013
IBM SPSS Statistics (Advanced) Shanghai / Beijing 23rd - 25th October 2013
IBM SPSS Statistics (Basic and Intermediate) Shanghai 5th / 6th December 2013
Consumer Analytics Shanghai 12th December 2013
IBM SPSS Modeler (Basic and Intermediate) Shanghai 12th / 13th December 2013
IBM SPSS Modeler (Advanced) Shanghai 14th / 15th December 2013
Supply Chain Analytics Shanghai 19th / 20th December 2013

Who should get it?

Market Researchers

Consumer Insights Specialists

Anyone interested in the basics of Marketing Research Analytics

Additional details

  • IBM SPSS® Statistics modules included:

    • Base
    • Advanced Statistics
    • Custom Tables
    • Regression
    • Categories
  • Type of license: Named user, client version, permanent license
  • Price: RMB 28,800 (including VAT)
  • Book: 1 copy of the book “Statistical Analysis for Marketing Research” by ZHENG Zongcheng, ZHANG Wenshuang, HUANG Long, ZHANG Zhangxin (Volumes 1 and 2)
  • Offer valid until: 30th November 2013

Contact person:

Ms. Teddy Xia (夏童雯)

Phone: +86 (21) 6352 3525


Register Now