Combining the world’s leading predictive analytics and data mining technology from IBM SPSS with highly customised research and business consulting services from AsiaAnalytics, our analytics solutions for retail will help you better engage with your customers and discover the rewards of personalised shopping experiences. Our retail solutions do this by helping you discover in-depth consumer insights, which can be leveraged to optimise allocations, reduce supply chain inefficiencies and increase sales and profit margins.
Today, customer expectations are high and choices are typically based on interactions with brand names. Customers have also become more empowered and connected than ever. To stay competitive, retailers must understand not only past and current consumer behaviour, but must also be able to predict future consumer behaviour.
IBM SPSS analytical solution enables retailers to have precise prediction and recognition of customer behaviour while helping retailers keep customers, improving sales, and extending the relationship with their customers. With the decades of experience with IBM business analytics, AsiaAnalytics will allow retailers to predict demand, optimise inventory and drive maximum profitability across every channel.