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internet media

Internet & Media

Combining the world’s leading predictive analytics and data mining technology from IBM SPSS with highly customised research and business consulting services from AsiaAnalytics, our analytics solutions for internet and media will help you significantly improve operational efficiency and create untapped value for your customers. Our internet and media solutions do this by providing you with a predictive view of your customers and enabling you to come to market with personalised and innovative services based on deep customer insight.

Internet

A corporate website is a significant feature of your business. It generates leads, drives conversion to customers, builds your company’s brand and provides support to customers as needed. As a result, a massive amount of data from these interactions is waiting to be analysed in order to discover how to improve overall business performance.

With IBM SPSS analytical solutions, you can gain a competitive edge by benefitting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving success. IBM SPSS software automatically enables you to turn raw web data into valuable business information. Through IBM’s advanced analytics, you can identify key performance indicators (KPIs) and understand the factors that influence each business metric. AsiaAnalytics will enable you to successfully deliver the marketing and service strategies required to achieve your set business goals.

Media

As businesses are under increasing pressure to gain new insights from media, several corporations require analytics expertise to transform the flood of information available into feasible strategies.

AsiaAnalytics believes that media analytics is critical for uncovering the customer sentiments dispersed across countless online sources and communities. To improve customer satisfaction, identify patterns and trends, and make smarter decisions regarding marketing campaigns, IBM SPSS software for media analytics will help media companies take control of their vast and invaluable data. IBM’s analytical solutions will enable you to capture customer data from media to understand attitudes, opinions, and trends. In addition, you will be well equipped to manage your online reputation, predict customer behaviour and improve customer satisfaction by recommending next best actions.