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Combining the world’s leading predictive analytics and data mining technology from IBM SPSS with highly customised research and business consulting services from AsiaAnalytics, our analytics solutions for e-Commerce will help you provide a smooth and consistent purchase experience to consumers across your portfolio of e-commerce channels and customer touchpoints. Our e-Commerce solutions do this by enabling you to uncover actionable insights from your operational and customer data, which can be leveraged to tailor your offerings, attract and also retain customers, and ultimately drive growth and innovation.

Recently, analytics has been increasingly used to drive decision-making in every business category, including the highly competitive e-commerce industry where there is now a strong focus on high transaction volume and improved customer insight.

IBM SPSS analytical solutions help you provide your customers and partners with individualised, consistent shopping pattern, whether customers interact with firms’ brands through the Web, mobile phones, social media sites or in-store touch points. Through IBM SPSS software, AsiaAnalytics enables you to enhance business performance related to coherent catalogs, pricing, promotions and discounts across every channel, regardless of how they come into contact with your brand.

Common applications in this industry include the following: