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consumer goods

Consumer goods

Driving growth means developing information systems that develop and act on new customer insights. Our consumer goods solutions can help you maximise ROI, increase brand loyalty and deliver stellar customer service.

Combining the world’s leading predictive analytics and data mining technology from IBM SPSS with highly customised research and business consulting services from AsiaAnalytics, our analytics solutions for consumer goods will help you develop life-long relationships with consumers, manage the entire production process from raw materials to finished goods, and drive performance through improved visibility.

Unstable brand loyalty is a thing of the past and today’s buyers’ tastes are more changeable than ever. New channels add complexity, whether they are offline stores selling goods or online stores. Store brands present both competition and opportunities. Furthermore, an increase in the number of brands shrinks available margins in a broad range of products.

Though traditional bases of competitive advantage are fading, market leaders can still compete on better execution and decision-making. The key to both is found in the sophisticated use of IBM SPSS analytics—making extensive use of data, statistical and quantitative analysis, predictive models and fact-based management to drive decisions and actions. IBM SPSS can adapt to your specific data to help optimise your analysis capabilities. AsiaAnalytics analytical solutions provides a better set of data-driven tools that helps you more efficiently manage processes and make decisions.