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Combining the world’s leading predictive analytics and data mining technology from IBM SPSS with highly customised research and business consulting services from AsiaAnalytics, our analytics solutions for casinos will help you identify your most valuable patrons, deliver powerful personalised advertisements and predict your customers’ behaviour. Our casino solutions do this by providing you with in-depth knowledge of patron behavior, which can be leveraged to predict customer value on their next trip, redesign service offerings and develop loyalty programs to maximise profits.

In a highly competitive industry, casinos tend to strive to find a profit. The number of casinos has been growing along with the need to find the best ways to increase revenue. In the gaming and hospitality industries, companies need analytical tools for analysing service offerings, pricing, revenue and profit, and most importantly recognising patterns of customer spending at casinos.

IBM SPSS analytical software can help you analyse and discover customer spending patterns, enhance customer experience, increase customer loyalty, and optimise operation cost. IBM’s analytical solution is specifically designed for analysing casino customer spending and behaviour patterns. With more than four decades of experience in analytics of IBM SPSS, AsiaAnalytics can assist you with enhancing customer experience, increasing customer value, controlling operating costs and increasing profits.